Sacha Cohen announced today that he will no longer appear as Borat or Ali G.

“When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing. It is like saying goodbye to a loved one. It is hard, and the problem with success, although it’s fantastic, is that every new person who sees the Borat movie is one less person I `get’ with Borat again, so it’s a kind of self-defeating form, really.”

Either this is some master scheme (remember “Punk’d” saying it was canceled but then coming back for like three more seasons?) or the characters really are dead.